Nourish your dog with personalized nutrition â
Tailored to Their Unique Needs.
I used to watch dog parents struggle with food: too much, too little, wrong ingredients...
So I teamed up with experts to make it super simple.
Follow these simple steps to create a personalized meal plan for your dog
Answer 5 quick questions about your dog's breed, weight, activity and health goals
Receive your dog's personalized nutrition plan with exact portions and ingredients
Feed your dog nutritionally complete meals and update as they grow and change
Our nutritional approach is based on three principles:
Fresh, human-grade food that meets AAFCO standards and addresses your dog's specific needs
Precisely calculated portions based on your dog's age, weight, breed and activity level
Optimal ratio of proteins, fats, carbohydrates, vitamins and minerals for total health
Tailored. Balanced. Easy.
Precise measurements based on your dog's weight, age, and activity level
Fresh, balanced nutrition that matches your dog's biological needs
Optional supplements to address specific health needs
Simple, easy-to-follow plan that takes the guesswork out of feeding
Scientifically formulated portions
Fresh, whole food ingredients
Better digestion, shinier coats, and improved energy levels in as little as 2 weeks.
No more guesswork or research. Get a complete plan in under 5 minutes.
Plans evolve with your dog, adjusting as they grow, age, and change activity levels.
Real results from real dog parents
âRocky used to be itchy and bloated. Now he's energetic and lean!â
Ayesha
Owner of Rocky (Labrador)
report improved energy levels
notice healthier coat & skin
see reduced allergies
continue after 6 months
Fuel your dog's best life â one meal at a time.